King County Emergency Management 3 Days, 3 Ways” Website Launches

Get ready now for a newly enhanced emergency preparedness website for residents and businesses, which will be launched April 21, coinciding with Washington State’s Disaster Preparedness Month. The website theme is centered around “3 Days, 3 Ways,” the name of King County’s ongoing emergency preparedness campaign: “Prepare for at least 3 days, 3 different ways…

For those busy people who resist Facebook, it’s not as time consuming as you think

I get an average of 75 – 100 emails per day at work. I research and read up on industry technical info and trends online every week. I started a hard copy book two years and haven’t finished it. (And it’s really good, can’t wait to see how it ends…) I can often be heard…

Best Fonts From Google’s Font Library

Google’s font library has grown rapidly since it started with just a handful of fonts. The library encompasses over 80 fonts from every genre – handwritten to serif, script to monospaced. These fonts are available to use for free on any website, commercial or private. They work across allmodern browsers and nearly every version of Internet Explorer still…

“PORTFOLIO’S: ARE THEY FOR REAL?” How to stay clear of the big portfolio rip-off

So you like their portfolio? Here are some questions you should ask when interviewing a design firm or freelancer to avoid contracting a skillset that isn’t exactly what it appears to be. What part of the work did you do?2. How many people worked on it and what were their roles?3. Do you still work with…

Bing. Gotta love you.

Bing, Bing, Bing. Gotta love you because you are my laptop’s default browser. And I loved you even more when I saw that our company website recently arose to position #1 in the Bing local listings for a very competitive industry keyword phrase. But delight turned to “horrors!” when I clicked on the listing’s website…

“Mollie Mac”, Marketing Coordinator and Project Manager

A big congratulations to “Mollie Mac” for her promotion from marketing coordinator to project manager at Ad Ventures. “Mollie Mac” started as a design intern from University of Washington five years ago and was hired upon successful completion of her internship. She has diligently taken on more responsibilities over the years and is a key…

Browser Trends – Nov 2010

The following data points were gathered from 4 different sources, using North America or US statistics where available. They were then averaged together for the final row. Because each company uses different methods about how they collect stats, the numbers vary, sometimes wildly. In the case of Internet Explorer 8, as much as 16.4 percentage…

Web Statistics and Trends

Web Statistics and Trends

Designing for screen resolution is a must-do component for successful website design. Choose what your minimum standard pixels should be based on your target audience. For example, the below statistics are reflective of WC3School students with an interest for web technologies. So naturally, their computer screen resolutions will skew higher, since this group is more…

Halloween Tails

Halloween Tails

Ad Ventures’ “welcome waggins,” Sammie and Taco, howl with goulash stare-downs. (We howled too trying to wrangle up doggies for photo shoots.) Thanks to Bonnie, Executive Director of NW Yacht Association and self-described “more of a cat person,” for her tip to buy the “really cute” bat wings for Sammie from ‘All the Best Pet Care.’ “We…

GET READY NOW! King County Emergency Preparedness Campaign

GET READY NOW! King County Emergency Preparedness Campaign

Have you heard the rumblings? Get ready now for a new King County emergency preparedness website and follow-up advertising campaign, 3 Days 3 Ways. After an extensive RFP process, Ad Ventures was selected to conceptualize, brand, design & develop the new 3 Day 3 Ways website. Mary Hobday, Emergency Managagement Specialist, said, “I am happy…

Cruise Your Own Adventure

Cruise Your Own Adventure

Go on an adventure and cruise the new NW Cruising website, launched September 2010. As you’re clicking through pages of NW scenic views, you just may be enticed to “Cruise Your Own AdVenture,” so the site’s new slogan goes. The website, funded by the Northwest Yacht Association, was created to increase awareness about boating and…

Something to Wag About

Something to Wag About

Welcome Samantha (aka Sammie), Ad Ventures’ new company “welcome waggin’” and self-appointed Top Dog! Sammie shares her co-welcome waggin’ position with the veteran Taco (aka “Underdog”). Sammie holds a special place in Ad Ventures’ employee hearts and occasionally in laps of clients. “If you come visit Ad Ventures, expect a lot of tail wagging and…

On the Move Up: Kiel Mortgage and Two of its Leaders

Two years ago, after launch of Kiel Mortgage’s new branding and state-of-the art website, Ad Ventures pegged Kiel Mortgage a northwest business “Going Places.” Kiel did go places, outrunning the “bad economy” and making record sales through a sophisticated online application system. Still on the move, the mortgage company’s new shareholders recently named Brent C. Abrams to…

What exactly is search engine optimization?

In the past it’s been presented by some almost like it’s a “magical” inside, proprietary knowledge that SEO “experts” have that they can’t share. Well, it is inside knowledge that comes from years of studying and most of all, keeping up to date with Google guidelines, which are non-proprietary. At Ad Ventures, we research SEO and…

Strategy Behind the Ad Campaign

From conceptualization to planning media to delivering the call to actionWith the gigantic movement of ears and eyes to the internet, its formidable presence commands reconsideration of planning traditional media campaign mixes in print, radio, TV and outdoor. A well-strategized website should play a key role in every advertising campaign regardless of selected advertising mediums….

Marketing Strategy and Websites

What exactly is “Marketing Strategy” To some, it means putting together a marketing plan where to focus your resources for the best return in results. To Wikipedia, “Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A…

What web developers don’t always know are must-knows for you.

The Internet incorporates hundreds of combinations of website skill sets and technologies. Just because one’s skill set may be that of a “web developer or designer,” do not assume they have all the necessary web skills or know everything they need to know about websites. In my role at Ad Ventures, I make it my…

All “Web Geeks“ can talk the talk. But can they walk the talk?

You know who I am talking about: the web designer who, in an extremely convincing way, says “I can do that,” or “sure, won’t take long ….”By the time you hire him, you’re so wowed that you’ve found the hidden gem, that you believe he can perform web miracles. Unfortunately, it sometimes takes a while…

King County Emergency Preparedness Website Gets a Flood of Positive Reviews

King County Emergency Preparedness Website Gets a Flood of Positive Reviews

Three big screens showcase the new “3Way3Day” King County Disaster Preparedness website during a roll-out presentation, demonstrated by Karen Skeens, Creative Director of Ad Ventures. The audience included emergency disaster preparedness committee members from American Red Cross, Puget Sound Energy, Washington State Emergency Management, City of Seattle and several other King County cities. The website…