B2B marketers must shift their mindset to ensure that originally produced content aligns with both customer needs and company goals and objectives Article adapted from Association of National Advertisers The theory that compelling content alone is enough for B2B marketers to achieve their business objectives is evaporating fast. According to research conducted by the content…
Article adapted from Association of National Advertisers (ANA) LinkedIn’s rapidly growing number of online tools is helping B2B marketers make valuable connections With its combination of breadth and ease of targeting, high level of member engagement, and extensive database to aid lead-generation efforts, LinkedIn has become the go-to platform for marketers ranging from long-established B2B…
With data and analytics, it’s easier than ever for retailers to identify and target their high-value shoppers and build highly personalized recommendations.
Retailers seeking to enhance personalization of their customers’ experience should take note of the potential impact of Apple’s recently unveiled pro-privacy enhancements for its Safari web browser. The need for high motivation and transparency of opt-in for customer loyalty programs has never been more critical for retailers. At its annual developer event, Apple announced an…
Merchants using the Customer Loyalty Accelerator (CLA) app on the Clover POS now have a groundbreaking new package of benefits that will automatically ensure easy program implementation and an immediate, undeniable program ROI. “Customer Loyalty Accelerator’s newly launched 7-Point BOOSTER package demonstrates a deep commitment to our clients’ success by igniting greater revenue growth through…
Long Painting, the 13th largest painting commercial company in the U.S., went big with a beautiful new, state-of-the-art responsive 50+ page website, launched this month by Ad Ventures Design & Marketing. The site is designed to prominently showcase big portfolio photos of impressive work done for Husky Stadium, The Golden Gate Bridge, and Swedish Hospital….
My ears are still thundering from last week’s Seahawks VICTORY crowd! It was a week ago today that I woke up in anticipation of Seahawks Day in Seattle. I donned my many layers of clothing to keep warm (complete with my #12 fan jersey, of course) and headed out to greet the sunshine. I met…
Remember those “mini vertical scrollbars” that were big in websites many years ago, but faded away as an outdated design trend? They are back and back big because their important role in function won over design. And with today’s technologies, good developers can easily customize vertical scrollbars to look great on your site. Inline vertical…
The website that Ad Ventures Design & Marketing designed for the Master Builders Association (MBA) of King & Snohomish Counties has won the Association Excellence Award in the Communications category for best website.MasterBuildersInfo.com was recognized with this award in April 2013 by the Executive Officers Council (EOC) of the National Association of Home Builders (NAHB)….
Built Green has a new online identity! See their website just launched last week at http://www.builtgreen.net/. Ad Ventures worked with Aaron Adelstein, Director of Built Green, to create the new identity and website design that educates Washington new home buyers that “we can turn our neighborhoods from grey to green one house at a time.” Roughly…
Ad Ventures’ “welcome waggins,” Sammie and Taco, howl with goulash stare-downs. (We howled too trying to wrangle up doggies for photo shoots.)
What got cooked up recently in Ad Ventures’ digital kitchen? A new website for The Napoleon Company, a 100+ year-old specialty fine food importer with well-known food items such as olive oils and cooking ingredients distributed in hundreds of grocery stores throughout the Northwest. The recipe handed to us from Napoleon staff included instructions to…
Ad Ventures is pleased to announce the launch of the newly redesigned website for Cascade Water Alliance, a municipal corporation in Washington state.This is the third edition of the website Ad Ventures has created for Cascade since our original contract began in 2003. Three websites in ten years by Ad Ventures? Yes, because Cascade keeps…
Everyone gets the value of having a website to promote a business, right? Sure, but do they understand the full potential value and the importance of having a website that reflects the same high standard their business represents? Surprisingly, not everyone does. There are still plenty of what we in the business call “first generation”…
Our official Washington-licensed company name is Ad Ventures Marketing, Inc. which was also our “dba” (doing business as) for 20 years . . . until one day . . . about five years ago. On that day we did a quick check-in to BBB make sure our A+ rating was still intact. What followed was an…
AdVentures Design & Marketing of Seattle, WA, announces the launch of www.BelovedSamoa.com, the first online memorial member-based website of its kind to celebrate the lives of Samoans all over the world. It started with a kernel of an idea from Beloved’s founders that Ad Ventures sowed and nurtured for the last year, developing the business…
Freestone Companies has retained Ad Ventures Design & Marketing to market new home communities online and build upon their success as a top ranking Washington builder. A new website, along with new branding and positioning, will guide prospective home buyers through a dynamic visual tour of ten Puget Sound area new home communities. Recent recognition for…
Get ready now for a newly enhanced emergency preparedness website for residents and businesses, which will be launched April 21, coinciding with Washington State’s Disaster Preparedness Month. The website theme is centered around “3 Days, 3 Ways,” the name of King County’s ongoing emergency preparedness campaign: “Prepare for at least 3 days, 3 different ways…
Have you heard the rumblings? Get ready now for a new King County emergency preparedness website and follow-up advertising campaign, 3 Days 3 Ways. After an extensive RFP process, Ad Ventures was selected to conceptualize, brand, design & develop the new 3 Day 3 Ways website. Mary Hobday, Emergency Managagement Specialist, said, “I am happy…
Go on an adventure and cruise the new NW Cruising website, launched September 2010. As you’re clicking through pages of NW scenic views, you just may be enticed to “Cruise Your Own AdVenture,” so the site’s new slogan goes. The website, funded by the Northwest Yacht Association, was created to increase awareness about boating and…
Welcome Samantha (aka Sammie), Ad Ventures’ new company “welcome waggin’” and self-appointed Top Dog! Sammie shares her co-welcome waggin’ position with the veteran Taco (aka “Underdog”). Sammie holds a special place in Ad Ventures’ employee hearts and occasionally in laps of clients. “If you come visit Ad Ventures, expect a lot of tail wagging and…
Ad Ventures announces a remodeled website for the Master Builder’s Association’s annual Remodeled Homes Tour. Take a visual tour online, then do the homes tour October 16 & 17, 2010, in the greater Seattle area.View the Remodeled Homes Tour website >
Two years ago, after launch of Kiel Mortgage’s new branding and state-of-the art website, Ad Ventures pegged Kiel Mortgage a northwest business “Going Places.” Kiel did go places, outrunning the “bad economy” and making record sales through a sophisticated online application system. Still on the move, the mortgage company’s new shareholders recently named Brent C. Abrams to…
Three big screens showcase the new “3Way3Day” King County Disaster Preparedness website during a roll-out presentation, demonstrated by Karen Skeens, Creative Director of Ad Ventures. The audience included emergency disaster preparedness committee members from American Red Cross, Puget Sound Energy, Washington State Emergency Management, City of Seattle and several other King County cities. The website…
