Freestone Companies has retained Ad Ventures Design & Marketing to market new home communities online and build upon their success as a top ranking Washington builder. A new website, along with new branding and positioning, will guide prospective home buyers through a dynamic visual tour of ten Puget Sound area new home communities.
Recent recognition for Freestone Companies includes being identified as a 2011 top-100 fastest growing private Washington company and also recently named a top six ranking Seattle builder, building 105 houses in 2010. The rankings were determined after months of research by the Puget Sound Business Journal.
Creative Director, Karen Skeens, said “we are thrilled to be working with Scott Griffin, CEO and founder of Freestone Companies, to create messaging that reflects his passion behind building new homes that have more value, more square footage, more house than anywhere out there.”
“Today’s home buyer wants a house that they can live in and be proud in. We are upping the game plan in a recession where homeowners might be living in their house for the next 10 years, explained Griffin.”
“Five years ago everyone bought a house and leveraged that house because it was about making money. The thinking was you could buy a house, sell it in 5 years, and get rich. Today they want to buy houses for livability: more space, more amenities, better location, lower price, higher value.”
Ad Ventures is underway creating a fresh look in a website that will “just talk to you” and communicate “wow, they’ll remember us.” The Freestone website will encompass ten new home communities with easily navigable photo slide shows, floor plans, community amenities, plat maps, community maps and printable flyers.
Freestone new home communities are located throughout the Puget Sound from Monroe to Seattle to Lacey and in surrounding areas near Fort Lewis.
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Alex Howard, Managing Partner
Ad Ventures Design & Marketing