Have you heard the rumblings? Get ready now for a new King County emergency preparedness website and follow-up advertising campaign, 3 Days 3 Ways.
After an extensive RFP process, Ad Ventures was selected to conceptualize, brand, design & develop the new 3 Day 3 Ways website. Mary Hobday, Emergency Managagement Specialist, said, “I am happy to let you know that AdVentures Design has been selected to complete the re-design of the 3Days3Ways website! We were impressed with your diversified portfolio, approach to product development and the proposal you submitted for this project.” A Homeland Security grant is helping to pay for the public awareness campaign.
“We’re researching why people put off getting ready, then will appeal to their underlying objections, and inspire them to quit procrastinating. Yes, we do plan to get extra creative – and have a little fun with it too,” said Karen Skeens, Ad Ventures’ creative director. “People really should get ready now if they haven’t yet, and that includes me!”
