Three big screens showcase the new “3Way3Day” King County Disaster Preparedness website during a roll-out presentation, demonstrated by Karen Skeens, Creative Director of Ad Ventures. The audience included emergency disaster preparedness committee members from American Red Cross, Puget Sound Energy, Washington State Emergency Management, City of Seattle and several other King County cities. The website campaign is scheduled for official launch April 1, 2011 which coincides with Washington’s Disaster Preparedness Month.
Building a Better Mousetrap for B2B Content Marketing
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B2B marketers must shift their mindset to ensure that originally produced content aligns with both customer needs and company goals