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Here’s a tip I just learned today:
As soon as you get your website copy written and posted live to your site, hurry and post it to all your social media sites before a copycat writer beats you to it. That way, if all goes as planned, Google and Bing will recognize you as the original content creator source, and not the plagiarizer.Based on tests I just conducted, even original copy written 8 years ago for a website can be copied onto a plagiarizer’s Facebook page, and Google may/can/will credit the plagiarizer as the content originator. What?!?
Just how easy is it for you website’s painstakingly written copy to be lifted? Do a Google search on your home page copy, see for yourself. If you have good copy, chances are, at some point in time, it’s going to be copied by another company’s unscrupulous copywriter, intern, social media content developer, you name it, and uploaded to another person’s or firm’s website. And it indirectly hurts your SEO.* I didn’t worry about it too much in the past, because Google tracks who posted it first and gives credit to that company as being the owner of that copy. But I just learned that it appears that social media sites like Facebook beat out websites.
Testing this theory, I pulled home page copy that I personally wrote for an event website at http://www.AmazingEventsOnline.com. I pasted it into Google’ search bar. And it popped up all over the place, as there were numerous other companies plagiarizing the copy.
The bad part was that one company’s three Facebook listings with the ripped-off-copy ranked higher than the original website I wrote the copy for eight years ago, before Facebook was even invented! How can this be? Time and research will tell, but my initial conclusion is that Google gives more weight to social media pages that are updated more frequently. Ouch. Best way to prevent this is probably the proactive way, i.e., upload all your website content to your social media pages so Google gets it on record.
*another subject for another day.
