A big congratulations to “Mollie Mac” for her promotion from marketing coordinator to project manager at Ad Ventures. “Mollie Mac” started as a design intern from University of Washington five years ago and was hired upon successful completion of her internship. She has diligently taken on more responsibilities over the years and is a key factor in managing website and print projects between agency and clients to assure seamless delivery. Ad Ventures’ clients that “Mollie Mac” has worked with over the years include Cascade Water Alliance of Bellevue, Kiel Mortgage of Renton, Applied Handling of Kent, Master Builders Association of Bellevue, and Seattle Yacht Brokers Association of Seattle.
B2B marketers must shift their mindset to ensure that originally produced content aligns with both customer needs and company goals