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Seattle - Tacoma
Freestone Home Communities
Nine 15-page microsites within one parent website
The primary objectives of this assignment were to create a highly functional online virtual tour for prospective home buyers, but more importantly, provide an easy marketing tool for real estate agents to use and easily update. The end results dramatically exceeded expectations and were very successful. All properties were sold over a relatively very short time period.
Taglines and Slogans
MAIN SLOGAN
“There’s LIVEability Here”
This is the tagline and primary theme that is integrated throughout all 10 websites, all under one umbrella. It is defined on the home page, the about page, and on each individual community home page.
COMMUNITY-UNIQUE SLOGAN
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“There’s LIVEability at Cedar Downs”
“There’s LIVEability at Trailside”
Each of nine Freestone new home communities featured the slogan, “There’s LIVEability at….”
Here’s a “lIVEability” at Cedar Downs branded with the color, green. Each community was branded with a unique color.
TAGLINE FOR PARENT WEBSITE
Random Website Pages
