Welcome Samantha (aka Sammie), Ad Ventures’ new company “welcome waggin’” and self-appointed Top Dog! Sammie shares her co-welcome waggin’ position with the veteran Taco (aka “Underdog”).
Sammie holds a special place in Ad Ventures’ employee hearts and occasionally in laps of clients. “If you come visit Ad Ventures, expect a lot of tail wagging and puppy love,” says Alex Howard, Ad Ventures’ president and Sammie’s owner.
B2B marketers must shift their mindset to ensure that originally produced content aligns with both customer needs and company goals
Article adapted from Association of National Advertisers (ANA) LinkedIn’s rapidly growing number of online tools is helping B2B marketers make
With data and analytics, it’s easier than ever for retailers to identify and target their high-value shoppers and build highly personalized recommendations.
